There are many agro-businesses in Pakistan that make good quality products but their market penetration is limited because they cannot afford to advertise their products to a wider market. To help such businesses PAMCO will launch its own brand – PAMCO. PAMCO’s brand will be extensively advertised on media with the objective of making it a recognizable entity nationally and internationally. The PAMCO brand name will be available to businesses that wish to use it for promoting their products. Before an organization or company is permitted to use the PAMCO brand for marketing, it will be required to fulfill stringent quality control requisites. PAMCO will lay down quality standards and will be responsible for ensuring that the PAMCO brand is synonymous with quality by only permitting truly deserving organizations its use.