Most countries in Asia operate a marketing information service with the express aim of promoting efficient marketing and raising farm incomes. The form it takes varies according to the level of economic development, and especially the extent to which agriculture has changed from subsistence to commercial farming.

In Indonesia, Japan, Korea, Malaysia, Philippines, Taiwan ROC, and Thailand, agricultural marketing information is a national government service which receives regular government funding. It is usually run by the Ministry of Agriculture or its equivalent, sometimes by several Ministries (for example in Thailand, marketing information it is jointly operated by the Ministry of Agriculture and Cooperatives and the Ministry of Commerce). There are often additional independent services for particular interest groups. For example, Japan has an information service operated by ZEN-NOH, the national farmers' cooperative organization. Malaysia, a major agricultural exporter, is the only one of the seven not to have a single government service covering all major crops. Instead, each major export crop has its own price information service, run by the special government agency that is also responsible for extension and technical research for that crop. Information about vegetables and other domestic food items in Malaysia is the work of FAMA, the Federal Agricultural Marketing Authority.